Are You Too Cool To Claim?

The opening scene from the snowboard film ‘Claim’ sheds light on the ever growing trend to not claim your wave, run or trick – no matter how sick it is. Not claiming gives the illusion that what you just did was absolutely no big deal for you. 

Obviously there ARE reasons for not showing your stoke… you could be filming for a part and don’t wanna risk ruining your ender with an awkward/embarrassing fist pump or ‘Yesss!!!’ Which is fair enough. But if you are genuinely stoked, there’s no shame in showing it a little. There’s no reason to ride out looking like you just lost a loved one.

For more on the matter, watch below:

 Cover Photo: WSL